The Silk Way Rally 2021, which will start on July 1 from Omsk and with its finish ceremony in Ulaanbaatar on July 11, will get extended international TV coverage, with the signing of new deals in strategic markets such Europe, Asia, MENA, Africa and the Americas.
The Group’s commercial content team has struck distribution deals in more than 180 markets across Europe, North America, Africa Middle East and Asia.
A selection of further new deals for 2021, have been secured with those broadcasters added to existing agreements with the likes of CNBC global network (in Europe, the Middle East, Africa, Asia and the Americas), Fox Sports Pan Asia, Fox Sports (in Australia), MAV TV (in the USA), RDS in Canada, Flow Sports (in the Caribbean), SONY – Ten Sports in India, Supersport in South Africa, Dubai Sports (in the MENA region), TV5 Monde, Fox Sports in Central America, Band Sports (in Brazil), RTL 7 (in Netherlands ), RTL Club and Spiler TV ( in Hungary), Star and ERT ( in Greece), Motorvision (in Germany), SPTV (in Croatia – Slovenia), Motorsport TV, A Bola TV on Benfica TV and Localvisão (in Portugal) and many other major broadcasters are currently under finalisation and additional agreements will be announced soon. Eurosport, has also committed to broadcast the event’s highlights every evening for each of the 10 special stages, as well as the weekly highlights.
In the domestic markets of Russia, the All-Russian Federal Sports TV Channel Match TV will publish daily fifteen-minute video diaries of the Silk Way Rally. Stories about the race will also be aired on federal channels that are the informational partners of the race – Russia 24, NTV, TV Channel 360, Motorsport TV Russia.
Over the past years, Silk Way Rally has enjoyed a steady audience growth and global reach, consolidating its world status, as well as increasing its popularity worldwide.
Mrs Natalia Yanborisova, Development Director of Silk Way Rally, said, “We are very pleased to note that the TV coverage of Silk Way Rally is growing all over the world. Silk Way Rally is not only a great sporting show, but also a powerful communication platform for leading brands, especially through extensive broadcast coverage. We are confident that this year’s season, will deliver another success story in terms of reach and exposure around the world, building on past successes.”
